Starbucks Coffee, a wholly owned subsidiary of US coffee giant Starbucks Coffee Company, celebrated its first step into Southern China today with the opening of its first store in Shenzhen.

The outlet will be operated by Coffee Concepts Shenzhen, a fully owned subsidiary of Coffee Concepts (Southern China), which is a joint venture formed between Mei-Xin International, a subsidiary of Maxim's Caterers, and Starbucks Coffee International.

The 1,500 square foot store is located at the newly developed CITIC City Plaza in the heart of Shenzhen. The store is open daily from 0730 until 2300 with the exception of Friday and Saturday when the store is open until midnight. In addition to a range of espresso favourites including Cappuccino, Caffe Latte, Caffe Mocha and Caramel Macchiato, Starbucks will also offer a range of blended beverages and freshly prepared foods.

First introduced to Asia in 1996 with the opening of the first Starbucks store in Japan, Starbucks is now present in more than 850 locations in 14 markets across Asia Pacific including Japan, Singapore, Philippines, Thailand, Malaysia, Korea, Beijing, Shanghai, Hong Kong, and Macau, as well as Australia, New Zealand, Taiwan and Indonesia.