More Americans are buying tuna than ever before. Now, tuna will be reeled in even faster as StarKist Tuna in a Pouch's arrives on grocers' shelves. The revolutionary new vacuum-sealed, flavor-fresh pouch delivers tuna that is firmer and fresher tasting. And because it contains almost no liquid, the easy-open pouch requires no draining.

"StarKist Tuna in a Pouch is the biggest wave of innovation in tuna since StarKist pioneered canned tuna in the 1920s," said Don Binotto, managing director of StarKist Seafood, a unit of H.J. Heinz Company's StarKist Foods, Inc. "Consumers told us they wanted to purchase tuna in an easy-to-open package that requires no draining. Our new pouch responds to their requests and even offers a firmer, fresher product." StarKist, the No. 1 brand of tuna, sold nearly one billion cans in the U.S. last year.

An Uncanny Solution

Consumers who tested the pouch in home trials conducted by StarKist preferred the new product five to one over canned tuna, and they rated StarKist Tuna in a Pouch significantly higher in quality, fresh taste, texture, appearance and convenience.

StarKist Tuna in a Pouch is available in three healthy and nutritious 7-ounce varieties: Premium Albacore in water; Chunk Light Tuna in water; and Chunk Light Tuna in sunflower oil, which is low in saturated fat and high in vitamin E. Each family-sized package provides enough tuna for four sandwiches, the most popular way to eat tuna.

"We believe this new idea will make waves in the tuna category and further drive tuna consumption," remarked Binotto. "With StarKist Tuna in a Pouch, it's now even easier for health-conscious, on-the-go Americans to enjoy a healthy meal."

A Wealth of Health Benefits

Tuna and other fish are healthy meal choices. Tuna is lower in saturated fat than chicken, turkey, beef or pork and is an excellent low-fat source of protein. It also is a natural source of B-12 vitamins, as well as Omega-3 fatty acids. Additionally, a 3.5-ounce serving of tuna has half the amount of fat and cholesterol as an equal portion of chicken.

With the introduction of StarKist Tuna in a Pouch, consumers can continue to take advantage of tuna's healthy attributes while enjoying a firmer, fresher and more convenient-to-use product.

Charlie's Latest Catch

Charlie the Tuna, longtime spokesfish for StarKist, is featured prominently on the bright blue foil pouches. The well-known denizen of the deep is putting his reputation on the line by starring in television and print advertising for the new product launch. The company plans to invest more than $20 million in an advertising and marketing campaign that also includes coupon inserts and in-store promotions.

StarKist Seafood, an affiliate of the H.J. Heinz Company (NYSE: HNZ), is the leading producer of canned tuna and the category leader in innovation. StarKist represents a 60-year tradition of quality and consumer trust. StarKist was the first to introduce a dolphin-safe policy and portable tuna lunch kits. Around the world, other leading Heinz brands of tuna include John West, Greenseas and Petit Navire. For more information about StarKist Seafood and recipe ideas, log onto www.starkist.com.