More Americans are buying tuna than ever before. Now, tuna will be reeled in even faster as StarKist Tuna in a Pouch's arrives on grocers' shelves. The revolutionary new vacuum-sealed, flavor-fresh pouch delivers tuna that is firmer and fresher tasting. And because it contains almost no liquid, the easy-open pouch requires no draining."StarKist Tuna in a Pouch is the biggest wave of innovation in tuna since StarKist pioneered canned tuna in the 1920s," said Don Binotto, managing director of StarKist Seafood, a unit of H.J. Heinz Company's StarKist Foods, Inc. "Consumers told us they wanted to purchase tuna in an easy-to-open package that requires no draining. Our new pouch responds to their requests and even offers a firmer, fresher product." StarKist, the No. 1 brand of tuna, sold nearly one billion cans in the U.S. last year.
USA: StarKist making waves with new tuna in a pouch; firmer, fresher, no-drain tuna a hit with consumers
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Why cutting sugar in chocolate is so challenging
- Hatching new ideas – incubators, accelerators
- The early effects of UK-EU trade deal
- How food groups are singling out China's singles
- Big Food's VC-style funds: the investments so far
News
- UK food trade body calls for EU deal changes
- Action taken on Scottish seafood exports to EU
- Hain Celestial sells UK fruit business
- NPD – Danone, Nestle/General Mills, Mars, Ferrero
- Barilla takes stake in UK business
Market research
- China In-depth PESTLE Insights
- Sustainability - The Most Important Theme for 2020 - Thematic research
- Purity Wholesale Grocers Inc - Strategic SWOT Analysis Review
- Cooked Meats - Counter (Meat) Market in the United States of America - Outlook to 2024: Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Chilled Raw Packaged Meat - Whole Cuts (Meat) Market in Brazil - Outlook to 2024: Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
