Endorsed Golden Fields and Dick Smith products meet growing demand for healthy foods that taste good, too! Weight control is emerging as one of the most significant factors in consumer purchasing decisions. As a result, there is an increasing demand for healthier foods that are readily available, affordable and actually taste good, too. Australian-owned family grocery company Steric Pty Limited is doing its part to meet the needs of this rapidly growing market by securing the endorsement of the International Diabetes Institute (IDI) for several of its brands.