US supermarket chain Stop & Shop has introduced "Healthy Ideas", a new on-shelf symbol designed to help consumers identify healthy foods.
 
The Healthy Ideas symbol, which can be found on shelves in 377 Stop & Shop stores, identifies foods based on the USDA/FDA's definition of "healthy". It serves to flag foods that are lower in fat, saturated fat, cholesterol and sodium.

Foods bearing the Healthy Ideas symbol are a good source of at least one nutrient, the company added.

Stop & Shop, which is owned by Dutch retail giant Ahold, has placed the Healthy Ideas symbol on more than 3,000 items and shelf tags throughout its stores.

According to a recent study conducted by CBI Research, 80% of customers are more concerned about health, nutrition and fitness than they were a year ago. Stop & Shop said that its customers are increasingly looking to retailers to advise them about their food choices.