Rishon-LeZion-based supermarket giant Super-Sol has posted a 10.9% increase in sales to NIS 1.71bn (US$0.35bn) during its Q1 ended 31 March 2002, year on year. Same store sales increased 3.3% during the same period. The company explained that the increase in revenues resulted mainly from the contribution of new stores, as well as the timing of the Passover holiday which began on 27 March this year, therefore all of the holiday sales were included in the results for the Q1. Last year, the Passover holiday began on 7 April, therefore part of the last year's holiday sales were included in the Q1 results and the rest were included in the Q2 results.