According to a survey commissioned by the Whole Grains Council and Unilever-owned brand Knorr-Lipton Sides, some 68% of adults in the US are unaware that they should consume at least three daily servings of whole grains, the daily intake recommended by the US Department of Agriculture.

The survey also revealed that 47% are seeking easier and tastier ways to incorporate whole grain foods into their diet. But some 22% were unable to name any of the benefits of eating whole grains, and 28% of people who prepare food for others said they did not know the difference between whole and refined grain foods.

Knorr-Lipton Sides markets a range of pasta and rice side dishes made with whole grains.