A federal jury has ordered US fastfood chain Taco Bell to pay US$30.1m to two men who claimed the company stole their idea for an advertising campaign that featured a talking Chihuahua. Thomas Rinks and Joseph Shields sued the fastfood chain in 1998, claiming they had pitched their idea for a character called "Psycho Chihuahua" more than a year before Taco Bell launched the advertising campaign in 1997, reported CBS/AP. The two men claimed Taco Bell advertising executives agreed to use their idea but then proceeded to use it without paying them for it.