The total number of SKUs on promotion fell significantly during October, according to data from the latest just-food Promo Tracker.

The number of promotions fell for Tesco, Asda, Sainsbury's and Ocado during October, reversing the trends seen in recent months, figures from mysupermarket-insights.co.uk reveal.

Some 28% of products on sale at Tesco were promoted in October, against 35% in September and 28% in August.

Sainsbury's again had the highest average saving per promotion, offering GBP0.91 against Tesco's GBP0.84, and Asda's GBP0.56. It also had the second largest proportion of products on promotion, with 22.58% of its range being promoted.

Asda had some 20.65% of its range on promotion.

Online-only operator Ocado offered the smallest proportion of promotions, discounting 9.94% of products, as well as the smallest average saving per promotion, with GBP0.41 saved on average.

Innocent became the most promoted food brand in October, with 83% of its products sold at a discount.

Yoghurts were the most promoted category with some 50.54% of SKUs on promotion and GBP0.3 saved on average per promotion.

Supermarket Total number of SKUs Number of Promos % of all SKUs on promo Average saving per promo
Tesco 28985 8305 28.65 £0.84
Asda 26909 5556 20.65 £0.56
Sainsbury's 22745 5136 22.58 £0.91
Ocado 20314 2020 9.94 £0.41
Category % of all SKUs on promo Average saving per promo
Yoghurts 50.54 £0.3
Frozen Vegetarian 47.85 £0.29
Cooked, Prepared Meat & Poultry 40.47 £0.58
Frozen Pizza & Breads 40.27 £0.49
Chilled Desserts 37.47 £0.26
Jam & Spreads 35.41 £0.57
Frozen Ready Meals 33.84 £0.48
Snack Meals 33.52 £0.2
Sausages & Burgers 32.6 £0.49
Sweets 32.28 £0.36
Crisps 32.17 £0.41
Frozen Desserts & Fruit 31.11 £0.47
Block Chocolate 29.59 £0.35
Packet Soup 29.46 £0.2
Dried Fruit 29.41 £0.54
Chocolate Bags, Bars & Multipacks 28.84 £0.4
Boxed Chocolates 28.41 £1.56
Pasta Sauce 28.13 £0.44
Rolls & Bagels 27.47 £0.21
Brand % of all SKUs on promo Average saving per promo
Innocent 83.8 £0.51
Daylesford 79 £0
Muller 78.8 £0.38
Rachel's 68.1 £0.22
Activia 67.9 £0.25
Vitabiotics 67.7 £2.76
Fox's (Biscuits) 66.7 £0.6
Actimel 64.3 £0.69
ASDA Fresh Tastes 59.1 £0.44
Uncle Ben's 58 £0.36
Tilda 57.6 £0.38
Whitworths 57.4 £0.37
Old El Paso 56.5 £0.58
Batchelors 55.2 £0.19
Bassett's 54.8 £1.17
Organix 54.5 £0.24
Ginsters 54.2 £0.55