The proportion of SKUs on Ocado increased in July, alongside those at its online rivals

The proportion of SKUs on Ocado increased in July, alongside those at its online rivals

More of the SKUs on sale at Tesco, Asda, Sainsbury's and Ocado were on promotion in July than a month earlier, according to the latest just-food Promo Tracker.

Almost 35% of the products on sale at Tesco were promoted last month, against 23.4% of SKUs in June, figures from mysupermarket-insights.co.uk show.

The UK's largest retailer had over 10,600 SKUs on promotion in July, compared to 6,775 individual lines that were on discount in June.

Sainsbury's had the next highest proportion of SKUs on sale in July, with just under 29% of lines at a discount. In June, the retailer had 20.1% of its lines on promotion.

At Asda, some 23.4% of its lines were on promotion in July, the Promo Tracker data showed, up from 19.1%.

Ocado, which this month launched its IPO on the London stock exchange, had 19.4% of its SKUs on promotion, against 10.8% in June.

The Promo Tracker data showed that Danone's Activia brand was the most-promoted food brand in July, with 82.5% of its SKUs at a discount.

However, seven of the top ten brands most often sold at a discount were non-food lines.

Yoghurt brand Muller and Danone's Actimel, which have been among the top four most-promoted food brands since the Promo Tracker started measuring the data in April, were the two other food brands in July's top ten.

Exclusive data from mySupermarket-Insights.co.uk
SupermarketTotal number of SKUsNumber of Promos% of all SKUs on promoAverage saving per promo
Tesco 30390 10609 34.91 £0.90
Sainsbury's 22816 6614 28.99 £1.02
Asda 27182 6359 23.39 £0.52
Ocado 19474 3780 19.41 £0.93
Exclusive data from mySupermarket-Insights.co.uk
Brands% of all SKUs on promoAverage saving per promo
Activia 82.5 £0.23
Muller 78.9 £0.23
Actimel 78.5 £0.55
Innocent 72.4 £0.48
Rachel's 69.8 £0.23
Asda Fresh Tastes 68.8 £0.39
Uncle Ben's 65.7 £0.36
Kingsmill 63.7 £0.24
Fox's (Biscuits) 63.0 £0.38
Tesco Italian 62.1 £0.40
Pringles 60.7 £0.43
Hellmann's 59.6 £0.55
Walkers 58.9 £0.37
Quaker 57.1 £0.33
KP 56.4 £0.47
Cow & Gate 55.1 £0.15
Pot Noodle 52.8 £0.34
Sainsbury's Italian 52.7 £0.36
Birds Eye 52.7 £0.52
Tilda 52.1 £0.73
Exclusive data from mySupermarket-Insights.co.uk
Categories% of all SKUs on promoAverage saving per promo
Cooked, Prepared Meat & Poultry 56.01 £0.60
Frozen Pizza & Breads 55.36 £0.58
Yoghurts

52.09

£0.26
Yoghurt & Milk Drinks 46.22 £0.45
Snack Meals 44.08 £0.23
Baby Food & Snacks 43.62 £0.19
Chilled Desserts 41.22 £0.23
Crisps & Snacks 40.12 £0.42
Fruit 39.51 £0.82
Frozen Vegetarian 38.71 £0.34
Sausages & Burgers 37.11 £0.54
Weight Loss 36.15 £1.06
Frozen Desserts & Fruit 35.90 £0.50
Tinned Pasta 35.47 £0.11
Rolls & Bagels 35.14 £0.18
Frozen Ready Meals 34.98 £0.49
Chocolate Bags, Bars & Multipacks 34.93 £0.25
Frozen Fish & Seafood 33.48 £0.90
Fresh Pasta & Pasta Sauce 32.37 £0.39
Ice Cream 31.63 £0.72
Frozen Meat 31.58 £0.36
Block Chocolate 31.47 £0.59
Frozen Poultry 30.79 £0.79
Sweets 30.63 £0.17
Dips & Fillers 30.56 £0.25
Fresh Herbs 29.09 £0.27
Fresh Vegetarian Food 28.38 £0.52
Mayonnaise & Dressings 27.80 £0.45
Patisserie 26.78 £0.32
Pasta Sauce 26.48 £0.39