Tesco significantly increased the number of products on offer during July, according to data from the latest Promo Tracker.

According to the tracker, compiled in association with mysupermarket-insights.co.uk, Asda and Ocado reduced the number of products on promotion over the period.

Sainsbury's, the fourth retailer monitored by the tracker, only increased its number of promotions by 0.47 percentage points.

Meanwhile, Actimel was knocked off the top spot as the most-promoted brand in the Tracker for the first time this year.

Reflets de France, the range of French products from Carrefour launched by Ocado last month, topped the list.

SupermarketTotal number of SKUsNumber of Promos% of all SKUs on promoAverage saving per promo
Tesco 32807 12812 39.05 £0.94
Asda 29200 7126 24.4 £0.61
Sainsbury's 23803 8543 35.89 £1.09
Ocado 20315 5348 26.33 £1.03

Category % of all SKUs on promo Average saving per promo
Yogurt & Milk Drinks 57.26 £0.52
Frozen Pizza & Breads 57.14 £0.51
Yogurts 56.45 £0.3
Baby Food & Snacks 53.14 £0.22
Crisps 50.55 £0.47
Frozen Vegetarian 50 £0.47
Porridge & Muesli 49.32 £0.61
Breakfast Cereals 47.86 £0.69
Chocolate Biscuits 47.81 £0.53
Chilled Desserts 47.33 £0.31
Fresh Herbs 46.61 £0.29
Cooked, Prepared Meat & Poultry 42.34 £0.62
Ice Cream 40.91 £0.82
Cider & Alcopops 40.86 £0.97
Frozen Fish & Seafood 37.18 £0.84
Longlife Fruit Juice 36.82 £0.39
Salads & Cut Vegetables 36.51 £0.41
Tinned Meat & Poultry 36.18 £0.51
Fruit 36 £0.67
Tinned Pasta 35.62 £0.1
Biscuits 35.12 £0.5
Brand % of all SKUs on promo Average saving per promo
Reflets de France 100 £1.2
Actimel 98.4 £0.61
Activia 89.4 £0.31
Muller 86.4 £0.37
Innocent 79.4 £0.67
Kettle 75 £0.58
Quaker 74.3 £0.41
Bassett's 72.9 £1.24
Tesco Free From 71.4 £0.41
Tilda 71.2 £0.56
Alpen 71 £0.5
Rowntree's 68.9 £0.47
Tropicana 67.8 £0.5
Levi Roots 67.7 £0.58
Walkers (Crisps, Snacks & Dips) 64.8 £0.42
63.8 £0.76
Rachel's 62 £0.18
Campbell's (Soup & Mixes) 61.3 £0.25
KP 60.8 £0.5
Hipp 59.9 £0.24