UK supermarket giant Tesco is using a Disney promotion to encourage consumption of its children's packets of fruit.

The promotion, which includes Disney stickers and offers of a chance to win instant prizes, will be carried on selection packs of 'fun size' apples, pears and bananas, and seedless grapes, reported The Grocer.

The initiative, which runs until mid-September, follows criticism that many big names in the food industry are not doing enough to fight rising obesity levels.