UK specialty chocolate firm Thorntons has decided to go into the take-away coffee market. CEO Peter Burdon froze the Cafe Thorntons concept last year as part of a restructuring program, but the firm now seeks to double the number of cafes to at least 56 within two years. But while supplying coffee may make keep the brand 'fresh' in consumers' minds, supplying other retailers is more likely to provide the fillip required to the bottom line.