Transora, the global eMarketplace for consumer packaged goods (CPG) suppliers, manufacturers and retailers, today announced that it has appointed Graham Hodge as its new General Manager for Europe, effective immediately. Hodge reports to Judith A. Sprieser, Transora's chief executive officer.

Hodge, 47, most recently served as general manager of Hewlett-Packard's consulting operations in Europe, where he led a team of more than 500 people in 10 countries. During his 17-years at Hewlett-Packard, Hodge oversaw areas such as supply chain consultancy for CPG companies, European marketing functions and strategic planning of HP's consulting business in the UK and Northern Europe.

As a key player in the launch of HP Consulting in Europe in 1997 he was part of the global implementation team that helped create a consulting business growing at over 40% per year. Hodge has lived in Switzerland and Germany.

"Graham Hodge's broad international general management, sales and marketing knowledge will be of tremendous value to our growing European team, particularly at a time when an increasing number of European businesses are taking advantage of Transora's collaborative services," said Judy Sprieser. "Graham has strong ties in the CPG industry and combined with his broad technical and business expertise he is the perfect blend for Transora's European customers."

Hodge's main focus is going to be on supporting Transora's customers in their adoption of services to obtain business benefits for their organizations. His past work has brought him into close contact with a number of them, including Procter & Gamble and Unilever - both part of the list of customers using the marketplace' services. Other European based companies or ones with significant European operations are Reckitt Benckiser, Coke, Earthgrains and Hershey Foods.

Hodge and his team will work with the accounts to drive the usage of the available services such as retail data catalogue, CPFR and different procurement services. He says "The opportunity we have is to work with CPG companies and other players in Europe to take ineffiencies out of the supply chain and add value to all players from retailers, manufacturers and suppliers. We will be working actively with the market to meet the specific European needs as we roll out and develop services based on Transora's global service portfolio."

About Transora
Transora is the world's largest open, standards-based business-to-business (B2B) eMarketplace for the global consumer products industry. Established with the support of more than 50 major consumer packaged goods companies, Transora enables all industry participants - suppliers, manufacturers and retailers/distributors - to optimize value chain operations and improve total business productivity via the Internet. To find out more about Transora, visit www.transora.com.