Global flavour ingredients firm Treatt has launched Kiwifruit Treattarome 9770, a new kiwifruit distillate for use in many food systems.

Kiwifruit Treattarome 9770 is distilled from fresh fruit and is therefore classified as FTNF (From The Named Food). It is effective in clear, natural beverages and natural juice blends, and has already successfully been applied to drinks, juices, alcoholic drinks, dairy products and dressings.

The flavour of kiwi is extremely sensitive to degrees of ripeness, with ester levels increasing markedly as the fruit softens. Through its processing technique, Treatt achieved a balance between the fresh, green 'bean like' components and the sweet, ripe esters.

Kiwifruit Treattarome 9770 provides high impact odour and flavour profiles - even at low levels. As the sole flavouring, for example at 0.1%, Kiwifruit Treattarome 9770 provides an intense kiwi character which is fresh, green and fruity. In a blend, at 0.05% or less, it still gives tropical green/strawberry notes with gooseberry, green tea and grape skin undertones and is particularly effective in natural/WONF (With Other Natural Flavourings) strawberry and tropical blends.

The distillate is the latest in the Treattarome range of unique FTNF water-soluble distillates. Other products in the range include distillates from various fruits, vegetables and crop sources including tropical passion fruit, guava, banana, watermelon and cantaloupe melon.