Bounce - now owned by Wholebake

Bounce - now owned by Wholebake

Wholebake, a UK manufacturer of branded and white label energy bars, has acquired local snacks brand Bounce for an undisclosed sum.

Corwen, North Wales-based Wholebake manufactures gluten-free snacks in categories such as vegan, sports nutrition and toddler snacking on a contract basis. The company also owns the seed and nut bar brand Nine and the flapjack brand Brynmor. It operates from two production sites in North Wales.

Bounce Foods, based in Guildford in southern England, was set up by husband and wife team Paula and Andy Hannagan in 2004 and makes Bounce-branded energy bars, balls and bites. In the UK, the products can be found at UK grocers including Tesco, Sainsbury's and Asda. The company also has offices in Australia, Canada and the US.

Simon Faithfull, CEO at Wholebake, said: "We are really excited about the acquisition of the Bounce brand. It is a unique stand-out product in an expanding market, offering great taste and balanced nutrition to consumers, and we will be looking to invest in marketing and sales to support its growth." 

Alastair Lomax, partner at law firm TLT which advised Wholebake, said: "The nutritional foods category continues to go from strength to strength. There are some really successful brands in this market, creating some attractive opportunities for businesses that are looking to invest in their development and growth. 

"High-quality production and keeping up with the latest consumer trends is essential to ensuring the continued success of these brands. We are delighted to have completed this acquisition for Wholebake and wish them every success with Bounce." 

Officials at Wholebake could not be reached for further comment at the time of writing.