Higgidy - suggests gap in UK market for frittata

Higgidy - suggests gap in UK market for frittata

UK pie and quiche maker Higgidy has gone pastry-free for the first time with the launch of three frittatas.

Baked, rather than fried, the new range comprises Welsh Goats Cheese and Leek, Chorizo, Feta and Roasted Pepper and Spinach, Feta and Cherrybell Pepper.

Frittata is an egg-based Italian dish similar to an omelette or crustless quiche.

Camilla Stephens, co-founder of Sussex-based Higgidy, said: "Our Higgidy frittata is a wedge of wholesomeness that's versatile and convenient, great for packed lunches, a quick midweek supper or meze meals shared with friends.

"I think frittata easily bridges the gap between food for now and food for later."

The launch will mark the first time that Higgidy has ventured into the world of pastry-free, It says it is targeting evolving consumer trends of "managing health whilst also looking for convenient and indulgent options".

It suggests the existing range of frittatas and similar products already available on the market - such as tortillas and Spanish omelettes - is limited, and says it is seeking to bring something "fresh and new" to the category.

The new Higgidy frittata range will be available from 25 October and costs around GBP4 (US$5.3).

Higgidy was established in 2003 by husband and wife team Camilla Stephens and James Foottit, making handmade pies and quiches in their kitchen in Shoreham-by-Sea.

Today, the Higgidy range features more than 20 different pie, quiche and sausage roll products and the company employs 270 people.

Its products are stocked by major supermarket chains including Tesco, Sainsbury's and Asda.