Birds Eye Iglo has won the race for Findus Italy

Birds Eye Iglo has won the race for Findus Italy

Anglo-Dutch consumer goods giant Unilever this morning (19 July) confirmed the sale of its Findus Italy business to frozen-foods group Birds Eye Iglo in a deal worth EUR805m (US$1.04bn).

Unilever said it had sold Findus Italy "to a company in which Birds Eye Iglo has a significant stake" three months after it had put the business on the block.

James Hill, chairman of Unilever's Italian business, said: "Findus is the lynchpin of an attractive and profitable Frozen Foods business and I am confident that it will prosper under the dedicated resource and focused management that the new owners will bring."

Hill added: "With this deal Unilever is now in a stronger position to focus on its core categories outside frozen foods and to achieve long-term growth in the Italian market."

Unilever said Findus Italy, which sells brands including 4 Salti in Padella, Sofficini and Captain Findus, generated EUR462m in sales in 2009.

The deal remains subject to regulatory clearance from the EU.