Helen Warren-Piper has been appointed to the newly created role as business transformation director

Helen Warren-Piper has been appointed to the newly created role as business transformation director

United Biscuits has promoted Helen Warren-Piper to the newly-created role of business transformation director.

Warren-Piper has worked for United Biscuits as bagged snacks marketing director since 2006. Prior to this she worked for 14 years in both sales and marketing at Procter & Gamble on laundry brands, Pampas and pet food.

She will report directly into group CEO Benoit Testard, United Biscuits said yesterday (5 July).

Warren-Piper will be replaced by savoury biscuits brand manager George Johnston.

A United Biscuits spokesperson declined to provide details on what Warren-Piper's remit will be in the new role.