With a key European trade official in the U.S. this week for inaugural talks with the Bush Administration, an American agricultural coalition today called upon the European Union (EU) to take a fresh approach to US-EU trade relations by reversing its protectionist policies regarding beef and banana imports, including newly proposed illegalities in the banana regime. The group is insisting that Europe conform its trade policies to World Trade Organization (WTO) rules. Pascal Lamy, EU Trade Commissioner, arrives in the U.S. today to meet with U.S. Trade Representative Robert Zoellick and others.