Murrys - backing from PE firm

Murry's - backing from PE firm

Murry's, a US family-owned business specialising in frozen baked breakfast goods, has received investment backing from local private-equity firm Encore Consumer Capital.

The financial details of the investment have not been disclosed and nor has the size of the stake San Francisco-based Encore has taken in the business.

Greenbelt, Maryland-based Murry's manufactures frozen French toast sticks and bites that are sold into the retail, private label and foodservice channels

It has been a family-owned business since 1948.

Murry's CEO Ira Mendelson said: "I am excited about the partnership with Encore and the experience they bring to the table. With their support, I am looking forward to our next chapter of growth."

Kate Wallman, director at Encore Consumer Capital, added: "We are excited to partner with Ira and the team at Murry's. Under Ira's leadership, Murry's has become a leader in the frozen private-label breakfast category and we look forward to supporting the growth of the business going forward."

Encore Consumer Capital's current and prior investments have included a number of food businesses, such as 4505 Meats, Aidells Sausage Company, Ancient Harvest, Brownie Brittle and Van Law Foods.