Eden Creamery claims Halo Top "best selling ice cream pint in US conventional grocery"

Eden Creamery claims Halo Top "best selling ice cream pint in US conventional grocery"

Privately-owned US ice cream maker Eden Creamery has reportedly hired banking advisers to prepare a process to sell the business, which owns the Halo Top brand.

Reuters said yesterday (7 August) the Los Angeles-based Eden Creamery had appointed Barclays to assist the company with the move, which unnamed sources said the ice cream firm will value the business at as much as US$2bn.

Eden Creamery was set up in 2012 by a former lawyer, Justin Woolverton and now the company's CEO, to market a low-calorie ice cream.

Last week, the company said Halo Top had become the "best-selling pint [of ice cream] in US conventional grocery", citing its assessment of data from IRI for the four weeks to 16 July.

Eden Creamery has recently added seven flavours to the range of Halo Top ice cream pints, which now comprises 17 items.

Officials at Eden Creamery had not returned a request for comment at the time of writing.