viaLink Electronic Commerce Services Now Available to Australia and New Zealand Businesses

viaLink International Inc., a wholly owned subsidiary of The viaLink® Company (Nasdaq:VLNK), today reached a significant milestone in its international expansion plans with the creation of a new Australia and New Zealand business.

The new company, viaLink Australasia Pty Ltd. Inc., is being launched in collaboration with Cap Gemini Ernst & Young Australia Pty Ltd., the region's leading provider of management consulting services to the consumer packaged goods (CPG) industry.

viaLink's services will allow Australian and New Zealand manufacturers, wholesalers, distributors and retailers to communicate and synchronize product, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. syncLink(SM), the foundation of all viaLink services, replaces the multiple connections among manufacturers, wholesalers, distributors and retailers with a single electronic connection to a shared database.

Cap Gemini Ernst & Young Australia Pty Ltd. estimates viaLink's data synchronization services could save the Australian CPG and grocery industry $450 to $500 million annually.

"Our services are foundational for business-to-business electronic commerce -- especially with respect to the consumer packaged goods and grocery industries," said Lewis B. "Bucky" Kilbourne, chairman and chief executive officer of viaLink. "The problems we solve extend around the globe, and as companies in this region develop their electronic commerce strategies, they have identified the need for our data synchronization services."

Kilbourne continued: "Many of our current customers conduct business globally, and they need our help on a worldwide scale. It is viaLink's mission to support these customers wherever they do business. The launch of our new Australasia business is a critical step in executing this strategy."

syncLink enables suppliers and retailers to increase overall administrative efficiency by reducing manual data entry and pricebook maintenance. It can also improve item delivery and the receiving process between manufacturers and retailers, which can reduce invoice discrepancies. This can lead to lower deduction write-offs, fewer working capital inefficiencies and decreased administrative costs.

Plus, by eliminating time spent resolving errors and disputes, viaLink's customers can improve sales force productivity by increasing their actual time selling.

"The Australian CPG industry is primed for the introduction of viaLink's services," said Matthew Lang, vice president, retail & consumer products with Cap Gemini Ernst & Young Australia Pty Ltd. "This industry is highly aware of the serious problems and cost inefficiencies caused by lack of data synchronization. We believe viaLink has the only proven service that addresses these issues for the CPG and grocery industries."

About Cap Gemini Ernst & Young Australia Pty Ltd.

Cap Gemini Ernst & Young Australia Pty Ltd. is a subsidiary of Cap Gemini SA. Cap Gemini is the global leader in the provision of Management Consulting and System transformation services. The company's approach is to integrate process, knowledge and information management with organizational change for solutions that add real value to a company's bottom line.

About The viaLink Company

The viaLink Company is a leading provider of subscription-based, business-to-business electronic commerce services that enable consumer packaged goods (CPG) and grocery industry participants to efficiently manage their highly complex supply chain information.

viaLink's services allow manufacturers, wholesalers, distributors and retailers to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. For more information, visit viaLink's Web site at www.vialink.com.

This release contains forward-looking statements that involve risks and uncertainties. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are the continued acceptance of viaLink's services by the CPG and grocery industries; as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms SB-2, 10-KSB and 10-QSB.