The viaLink Company, a leading provider of data synchronization and e-commerce solutions, such as scan-based trading, for the consumer packaged goods (CPG) and grocery industry, today announced the relocation of its corporate headquarters to Dallas from Edmond, Okla., effective immediately.

"viaLink's strategy is to grow both nationally and internationally," said Lewis B. "Bucky" Kilbourne, chairman and chief executive officer of viaLink.

"As one of the leading technology centers in the U.S., Dallas provides us with greater flexibility in attracting quality professionals as well as facilitating our expansion into international markets. These factors are increasingly important as we continue to execute on our strategy to become the industry-accepted utility for synchronizing item, price and promotion information."

Kilbourne added that the Dallas office currently has 39 employees. This number is expected to grow by 60 in the next year from a combination of relocations and new hires. Since July 1999, the company's employee base has grown 88 percent from 60 to 116 employees.

About The viaLink Company

The viaLink Company is a leading provider of subscription-based, business-to-business electronic commerce services that enable consumer packaged goods (CPG) and grocery industry participants to efficiently manage their highly complex supply chain information.

viaLink's services allow manufacturers, wholesalers, distributors and retailers to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods.

For more information, visit viaLink's Web site at

This release contains forward-looking statements that involve risks and uncertainties. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are the ability of the company to recruit additional personnel and the acceptance of viaLink's services by international and U.S.-based CPG and grocery customers, as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms SB-2, 10-KSB and 10-QSB.