Convinced that the near real-time exchange of accurate product and price data between trading partners is basic to the ultimate success of foodservice e-Commerce initiatives, the Efficient Foodservice Response (EFR) project today announced it has selected The viaLink Company (Nasdaq:VLNK - news) to provide data synchronization services for its new industry-wide study. "The Foundation of B2B Electronic Commerce in the Foodservice Industry -- Item & Price Alignment" is a three-month-long study, scheduled to start in September. It will examine both the requirements of, and the benefits to, data synchronization. viaLink's syncLink(SM) service will be used to synchronize item and price data for the study's six manufacturer, distributor and operator participants. The pilot will involve Brinker International's Macaroni Grill, Levy Restaurants, B.E. Keith, Kraft Foods, Inc., General Mills and Tyson Foods, Inc. The EFR project leaders are in the process of confirming another national distributor's participation. Computer Sciences Corporation's (NYSE:CSC - news) Consulting Group will manage the EFR study. Formed in 1996, the EFR project is composed of representatives from 10 of North America's largest foodservice industry associations. One of the committee's key initiatives is to lead an industry-wide effort to improve efficiencies in the foodservice supply chain, linking manufacturing plants to distribution warehouses to operator tables.