Vinamilk has targeted Ozela at tweens

Vinamilk has targeted Ozela at 'tweens'

Vietnamese dairy giant Vinamilk has introduced a drinking yoghurt for children between ten and 14 years of age in its domestic market.

Vinamilk chief marketing officer Pham Minh Tiên told media the range focused "very specifically....on 'tweens'".

The UHT drinking yoghurt contains vitamins B2, B3 and B6, which Vinamilk claims boosts energy. It is available in three flavours including strawberry, orange, and kiwi and apple.

The product has a shelf life of eight months, a spokesperson for Vinamilk told just-food.