Waitrose sells its own-label products in 45 countries

Waitrose sells its own-label products in 45 countries

UK upmarket retailer Waitrose has signed a deal that will see it sell its groceries in the Philippines, Bahamas and the Turks and Caicos Islands for the first time.   

The agreements mean 250 products are now on sale in 13 Rustan’s branches in the Philippines, and a further 250 will be on sale in two branches of Solomons Fresh Market in Nassau, the capital of the Bahamas, later this month.   

Oround 140 of Waitrose's products will also launch on the shelves of Graceway Gourmet, in the Caribbean island of Providenciales in the Turks and Caicos Islands next month. 

Products will span groceries from the essential Waitrose range to products from the retailer's Love Life range and Seriously line.

The deal, the latest addition to Waitrose's export business, will take the number of countries outside of the UK it has a presence in to 45. During the year ending January 2013, international sales jumped 20% year-on-year. 

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From the Caribbean to the Philippines 
- Waitrose expands global appeal with three new export deals -

 



Waitrose has today announced three new export deals to sell groceries in the Philippines, the Bahamas and the Turks and Caicos Islands for the first time.   

The latest additions to Waitrose's export business take the number of countries outside of the UK that the grocer has a presence in to 45 and build on strong international sales growth at the retailer. During the year ending January 2013, international sales jumped 20 per cent year on year. 

The supply agreements mean that 250 products have just gone on sale on the shelves of 13 Rustan’s1 branches in the Philippines, followed by another 250 products in two branches of Solomons Fresh Market2 in Nassau, the capital of the Bahamas, later this month.   

Over 140 Waitrose products will also launch on the shelves of Graceway Gourmet3, in the Caribbean island of Providenciales in the Turks and Caicos Islands next month. 

A wide choice of quintessentially British food and drink are among the Waitrose offer in all three countries, including strawberry jam, English breakfast tea, cloudy lemonade and rich tea biscuits. 

The ranges are mostly made up of store cupboard items, but in the Philippines there will also be a selection of frozen goods, including fish fingers and strawberry splits. 

The Waitrose offer also includes a wide variety of global foods in the three countries, including Thai red curry paste and egg noodles in the Bahamas and Turks and Caicos, and croissants and stonebaked pizzas in the Philippines. 

Products span groceries from the essential Waitrose range to nutritionally balanced options from the Waitrose Love Life range and indulgent treats from the Seriously from Waitrose range - reflecting the retailer’s everyday to gourmet philosophy.   

David Morton, Waitrose Business to Business Director, said: “The past year has seen a huge expansion of our global presence and appeal, with sales to other parts of the world up by over 20 per cent.  We tailor our ranges to suit local tastes, but also find that Brits living overseas and tourists enjoy ranges that they may already be familiar with. Wherever we sell our products overseas, we find that the best-sellers are food and drink associated with Britain such as tea, biscuits and jam. Other very popular products include noodles in Hong Kong and curry sauces in India." 

In the past 12 months Waitrose has rapidly grown its export business, including selling products to South Korea, Taiwan, Australia, Gibraltar, Trinidad and Ibiza for the first time4. 

Waitrose first started exporting products in 1996 and now has a presence in 45 countries worldwide including Singapore, Hong Kong, Thailand, Falkland Islands, New Zealand, Barbados and India. It operates five branches in the Channel Islands, and has eight shops in the Middle East in partnership with Fine Fare Food Market LLC 

 

Original source: Waitrose