US fastfood firm Wendy's International has named Ian Rowden as executive vice president and chief marketing officer for the Wendy's brand, effective 12 December.

Rowden was executive vice president and chief marketing officer at Callaway Golf from 2000-2004, and vice president and worldwide director of advertising at Coca-Cola from 1995-2000.

In his new role, Rowden will oversee all of Wendy's brand marketing strategies and initiatives, and will manage Wendy's advertising, research, product marketing and field marketing functions. Rowden will report to Wendy's North America president and chief operating officer Tom Mueller.

Rowden replaces Don Calhoon, who announced in August that he is moving into a semi-retirement role, reporting to chairman and chief executive officer Jack Schuessler, where he will focus on marketing strategies and opportunities for the company's emerging brands.