Silk Creamy Cashew set for US launch

Silk Creamy Cashew set for US launch

WhiteWave Foods is to roll out a cashew-based version of its Silk milk alternative in the US after launching the line in Canada.

The company has introduced Silk Creamy Cashew into Canadian stores to meet current and forecast demand for plant-based beverages in the country - and the line will go on sale in the US next month.

"Plant based beverages are enjoyed by 33% of Canadian households but our research indicates that up to 74% of households are interested in drinking plant based beverages. The mild, creamy taste appeals to those consumers who are trying to make small changes in their diets to improve their health without compromising on taste," WhiteWave told just-food.

Silk Creamy Cashew is free from cholesterol, lactose, dairy, soy and gluten.

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BROOMFIELD, CO, Nov. 13, 2014 /CNW/ - Silk® has expanded its offerings of plant-based alternatives to dairy milk with the introduction of Silk Creamy Cashew, a cashew-based beverage free of cholesterol, lactose, dairy, soy and gluten.

With its smooth, creamy and mild taste, Silk Creamy Cashew offers a new plant-based beverage alternative for consumers, and at only 60 calories per serving, it has 33 per cent fewer calories than skim milk.

Silk has long been known for its delicious soy, almond and coconut beverages, and is Canada's No. 1 plant-based beverage brand.  Creamy Cashew represents the release of the first cashew milk in the refrigerated case, and is a continuation of the brand's commitment to bring a variety of nutritious and delicious plant-based products to consumers, as well as its innovation in the dairy alternative category.

"Consumers continue to seek plant-based beverages and Silk Creamy Cashew provides another great alternative to dairy milk," said Craig Shiesley, the brand's President. "It offers a smooth, creamy taste combined with the calcium and Vitamin D consumers are looking for, with fewer calories per serving than skim milk."

Silk Creamy Cashew is verified by The Non-GMO Project, which is the only organization providing independent, third-party verification and non-GMO guidance for products in the U.S. and Canada. Every product Silk offers is enrolled in or verified by the Non-GMO Project, which means a third party verifies the testing and GMO controls to ensure Silk meets the Project's high standards for non-GMO foods.

Silk Creamy Cashew is available in half-gallon sizes in grocery stores nationwide.

ABOUT SILK
Silk was founded in 1996 on a promise to make the world a healthier place. As a steward of the environment, we believe that plant-based foods are the best way to nourish people and the planet. Today we offer a broad portfolio of nutritious, great-tasting plant-based options, including soymilk, almondmilk, coconutmilk and cashewmilk. Silk's entire plant-based portfolio is enrolled in or verified by the Non-GMO Project. For more information, visithttp://www.drinksilk.ca/.

Original source: WhiteWave Foods