Alpro says it is first grocery brand in UK to show consumers soy is "non-GM and sustainably sourced"

Alpro says it is first grocery brand in UK to show consumers soy is "non-GM and sustainably sourced"

WhiteWave Foods-owned soy milk brand Alpro is introducing an on-pack "trustmark" in the UK to communicate to consumers the soy it uses is sustainably sourced and free from GMOs.

As part of the move, Alpro's supply chain has been audited by an independent international body, Cert ID Europe, to ensure it complies with the ProTerra Certification standards for sustainability, labour regulations and GM content.

The ProTerra certification logo will appear on Alpro's packaging in the UK from this month, the company said today (25 June).

Richard Werran from Cert ID Europe emphasised it is the first time a GMO-free certification label has been approved for use in the UK. "Although the labelling of non-GM on pack is already common in some European countries, this is the first time that a non-GM and sustainability ‘trustmark' has been authorised in the UK, so enabling consumers to make a choice about the kind of products that they buy."

Alpro UK commercial director John Allaway said: "Alpro believes that to protect our planet the future of food has to be green. Its plant-powered products are naturally better for the planet but, not content to stop there, Alpro is always looking to be more sustainable and eco-friendly, and to lighten the footprint it leaves behind.

"Alpro is convinced that transparent and clear information to the consumer is key and producers need to provide consumers with the freedom to make food choices

The debate surrounding the use of GMOs has drawn increasing attention in the UK, after Environment Secretary Owen Paterson insisted GM was a "safe, proven and beneficial innovation" that the Government and industry had a "duty" to explore

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PRESS INFORMATION 25 June 2013 ALPRO TO FEATURE FIRST SUSTAINBLE NON-GM ‘TRUSTMARK' ON-PACK Alpro is to become the first grocery brand in the UK to demonstrate to consumers that the soy used in its soy drinks is Non-GM and sustainably sourced, by using the ProTerra certification logo on pack from June 2013 onwards.

The ProTerra Certification trustmark will appear on all Alpro drinks on-shelf in the UK. Alpro products are GM-free and are made from soybeans from farmers who do not use GM.

In order to verify that Alpro products are GM- free, the company works in partnership with its suppliers to develop a control system that ensures that each link in the production line and each individual lot of soybeans is traceable and identifiable from farmer to store shelf.

This whole supply chain from seed until finished product has a strict quality assurance and control system. The supply chain is audited and certified by an independent international body, Cert ID Europe, against the ProTerra Certification standard. ProTerra certification also shows that the rights of workers and indigenous people have been protected and that the Amazon and other high conservation value areas have been preserved.

Richard Werran from Cert ID Europe, administrators of the ProTerra Certification scheme said: "Although the labelling of Non-GM on pack is already common in some European countries, this is the first time that a Non-GM and sustainability ‘trustmark' has been authorised in the UK, so enabling consumers to make a choice about the kind of products that they buy. "The ProTerra Certification Trustmark gives consumers assurance that the soy beans used for Alpro products are of the highest standard and their provenance from the farm to the chiller cabinet carefully regulated".

John Allaway, UK Commercial Director at Alpro said: "It is now widely accepted that plant based foods can be just as nutritious and as tasty as meat or dairy. Alpro believes that to protect our planet the future of food has to be green. Its plant-powered products are naturally better for the planet but, not content to stop there, Alpro is always looking to be more sustainable and eco-friendly, and to lighten the footprint it leaves behind.

"Alpro is convinced that transparent and clear information to the consumer is key and producers need to provide consumers with the freedom to make food choices.

"Alpro is excited about its co-operation with ProTerra and the Trustmark on its packs. It reinforces our commitment to sustainability via a recognised external body who also shares the same passion."

For more information on The ProTerra Foundation contactwww.proterrafoundation.org ENDS

Original source: The ProTerra Foundation