Whole Foods Market(TM) (Nasdaq: WFMI), the world's leading natural and organic food retailer, launched a consumer write-in campaign to the FDA today in opposition to the Agency's recently-announced new rule and guidance on the labeling of genetically engineered (GE) foods. The current proposed FDA policies only suggest voluntary labeling of GE foods and no pre-market safety testing. By urging the FDA to amend the new GE rules and guidance, Whole Foods Market is reiterating its commitment to consumer choice. Margaret Wittenberg, Vice President of Governmental and Public Affairs for Whole Foods Market believes that voluntary labeling actually does nothing for the consumer's right to know and that it is no substitute for mandated labeling. The FDA's proposal for mandatory reviews of a new genetically engineered food should also include required pre-market safety testing before it is accepted into commerce.