When filling up that grocery cart think color, and lots of it. That's the message scientists are sending as a result of recent research focused on the pigments that give fruits and vegetables their color. With color becoming a marker for good health, Wild Blueberries, Nature's Healthy Blue Food(TM), become a smart choice for consumers looking to eat foods that help protect against aging, heart disease and cancer. In fact, USDA research has demonstrated that the deep blue pigments found in Wild Blueberries may make a significant contribution to our physical health and well being. Blueberries, ranked by the USDA as #1 in antioxidant activity when compared with 40 other commercially available fruits and vegetables, are an important part of a healthy diet.