Silviu Popovich, head of the WBD foods business unit said the acquisition is in line with its strategy of expanding eastward

Silviu Popovich, head of the WBD foods business unit said the acquisition is in line with its strategy of expanding eastward

Russian dairy group Wimm-Bill-Dann (WBD) has acquired Kungur Dairy Plant in the Perm region of the country.

The plant, the firm said, is the region's leading dairy producer and recognised as "one of Russia's most technologically advanced dairy facilities". The transaction is subject to approval by the Russian Federal Antimonopoly Service.

"This acquisition in Perm region is in line with our strategy of expanding eastward and increasing our leading positions in the fast-growing Urals," said Silviu Popovich, head of the WBD foods business unit. "We are buying a state-of-the-art facility in the right location with a highly skilled and experienced local team that will significantly strengthen our market presence in a key geography for us."

Popovich said the plant will complement its existing manufacturing base and move it to "a whole new level in the Urals in terms of competitiveness and market reach".

Situated in the south-eastern part of Perm, Kungur supplies the wider region and its products are well recognised in the Sverdlovsk and Chelyabinsk regions.

The plant includes "modern" European equipment and an in-house laboratory complex.

In November, WBD, which is set to be taken over by US food and beverage giant PepsiCo, bought Siberian dairy firm Moloko Isilkulya.