The Wrigley Company has appointed Mary Kay Haben as group vice president and managing director, North America, as of 16 April. Haben will report directly to Bill Perez, president and CEO.

Haben has been charged with the task of leading the growth and development of Wrigley's businesses in the US and Canada.

She comes to Wrigley from Kraft Foods, where she has worked since 1979. Haben has held several leadership positions with Kraft, where she most recently served as SVP, open innovation.

"Mary Kay has a proven track record for successfully managing fast-moving consumer goods businesses, growing existing brands and developing new product and packaging innovations," said Perez. "I am confident that her strong skill set, strategic insights and global perspective will help us further drive our North American confectionery business."