The WorldWide Retail Exchange (WWRE), the business-to-business exchange for retailers, manufacturers and suppliers, has announced that Campbell Soup has become its 62nd member and first CPG (consumer packaged goods) food manufacturer. Campbell joins the WWRE in support of its customer-centric supply chain strategy, recently unveiled as part of the company's Transformation Plan. The Exchange will provide Campbell with immediate access to 58 global retail companies and a suite of business solution tools for customer collaboration. Campbell has immediate plans to engage in the WWRE's WorldWide Item Management solution, which consists of a global catalogue and item synchronisation service, and its eProcurement suite.