The Noughty yoghurt range is available in four variants

The Noughty yoghurt range is available in four variants

UK dairy firm Yeo Valley is looking to tap into the growth of the fat-free yoghurt market with the launch of a 0% fat range.

The Noughty line is targeted at consumers looking for "a guilt-free snack without compromising on taste", the yoghurt maker said. The range is available in four variants: Raspberry & Vanilla, Blueberry& Blackcurrant, Fig & Honey, and Mango, Lime & Lemongrass.

The yoghurts are made up of a portion of thick natural yoghurt over a layer of fruit compote.

The range will be available in 150g pots from Waitrose and Sainsbury's stores from June.

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Introducing four new ways to be ‘Noughty’, with the new 0% Fat range from Yeo Valley


Who doesn’t enjoy a little indulgence every now and then? Anything naughty usually comes with a twinge of guilt but Yeo Valley has the perfect solution – a brand new premium selection of fat free single serve treats to tickle your taste buds. Its new ‘Noughty’ range is perfect for yogurt-lovers looking for a guilt free snack without compromising on taste. 

These Noughty editions, available in four delicious fruity flavours, are each made up of a portion of super thick, fat free, velvety smooth natural yogurt poured over a generous layer of fruity compote. Due to hit shelves this June, these 150g pots are a perfect desk-time treat, a quick afternoon snack or a delicious dessert.

The four flavours include:

Raspberry and Vanilla is a classic combination of a rich fruity flavour with smooth indulgent vanilla notes

Blueberry and Blackcurrant is a super fruit infusion, bursting with berry goodness

Fig and Honey is a rich blend of natural flavours.  The smooth honey taste perfectly matches the sticky fig texture

Mango, Lime and Lemongrass is a burst of fruity flavour with a tropical hit of mango and refreshing lime, finished with subtle fragrant notes of lemongrass

What’s more, the ‘Noughty’ range is 100% ‘Yeoganic’ -Yeo Valley’s way of being organic and a little bit more. They go the extra country mile when it comes to keeping the land and livestock healthy. So not only do they taste delicious, but they’ll be naturally good for you too!

Yeo Valley, run by the Mead family, puts real love and attention into making delicious dairy products, they only use milk from organic British dairy farms, mixed with the best organic ingredients. They’ve been farming in Somerset for the last 50 years and plan to be there forever.

Yeo Valley’s Noughty range will be available from this June in Waitrose and Sainsbury’s, priced at MRRSP 89p. The range will be launching with a compelling introductory offer.


Original source: Yeo Valley