Yeo Valley has launched an on-pack spoon promotion in an attempt to increase sales of Little Yeo's, which are aimed at babies and pre-school children.

The promotion offers consumers a free "magic spoon" with every purchase of Little Yeos four-pack or six-pack. Six coloured spoons are available to collect throughout the eight week promotional period. 

This, the organic dairy company said, will encourage families to repeat purchase, increasing brand recognition.

"Parents continue to be one of the most loyal purchasers of organic food but even mums and dads sometimes need to be encouraged to trade up into organic in these financially challenging times," said Ben Cull, Yeo Valley marketing director.

"The objective of this promotion is to further heighten brand loyalty and to offer added appeal to those parents who don't currently buy into organic."