Chobani adds to UK portfolio

Chobani adds to UK portfolio

Chobani has added a range of 2% fat yoghurts to its range in the UK as it steps up competition with Total Greek brand owner Fage.

The US firm, the leader in the Greek yoghurt segment in its domestic market, is adding the 2% products to its current fat-free range in the UK. Fage already offers UK consumers fat-free and 2% yoghurts.

Chobani has had a challenging time in the UK since it entered the market last year. It is in the middle of a legal battle with Fage, which complained at Chobani for selling its products as Greek yoghurt.

Fage, which argued consumers generally believed Greek yoghurt came from Greece, secured an interim injunction last November. Since December, Chobani has sold its yoghurt in the UK as "strained" yoghurt.

The UK High Court formally ruled in Fage's favour in March, although an appeal from Chobani will be heard next month.

The 2% fat yoghurts come in lemon and passion fruit flavours at GBP0.89 (US$1.38) for a 170g pot. Chobani has secured listings with Tesco and Asda.

"Since our UK launch last year, we've been steadily growing our fan base and are thrilled to offer these new products," Christine Fung, UK communications and marketing manager for Chobani, said.

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Chobani Strained Yoghurt Grows UK Range with Multipacks and New Flavours

Maker of America’s most loved yoghurt launches new 2% range and 110g four-packs onto UK supermarket shelves


Yoghurt lovers are in for a treat as Chobani introduces two new ways to enjoy its thick and creamy strained yoghurt.


2% Strained Yoghurt: Chobani Strained Yoghurt’s 170g pots now come in deliciously creamy 2% fat varieties. New flavours, Lemon andPassion Fruit, are bursting with real fruit topped with Chobani’s rich, creamy, low-fat strained yoghurt – sure to wow your taste buds.


110g Four-Packs: It’s now even easier to stock up on Chobani Strained Yoghurt with new four-packs. The convenient multipacks are available in 0% Black Cherry, 0% Strawberry, 0% Raspberry, 2% Lemon, and 2% Pineapple – perfect for the whole family to enjoy. Each 110g serving contains at least 8 grams of protein to help keep afternoon hunger pangs at bay. 


The new yoghurt varieties reflect Chobani’s longstanding tradition for combining only the best real, fruity goodness with thick and creamy strained yoghurt.


What makes Chobani Strained Yoghurt special is its authentic straining process, in which the excess liquid and liquid whey are removed. It takes three litres of milk to make one litre of Chobani, resulting in a deliciously thick, creamy texture that boasts double the protein of regular yoghurt (per equal serving). 


“Since our UK launch last year, we’ve been steadily growing our fan base and are thrilled to offer these new products,” said Christine Fung, UK Communications and Marketing Manager for Chobani. “Our goal is to continue innovating to create exciting flavours and packaging formats that people love.”


Every pot of Chobani Strained Yoghurt is either 0% fat or 2% fat, is free from preservatives, artificial flavours and sweeteners, and is made with only naturally sourced ingredients. 


Chobani first launched in the UK in September 2012, and is now available in 16 delicious varieties:

-       0% 170g pots: Blueberry, Raspberry, Apple Cinnamon, Strawberry, Peach, Black Cherry, Blood Orange, and Pomegranate

-       2% 170g pots: Lemon and Passion Fruit

-       0% 454g pot of Plain

-       0% 110g four-packs: Black Cherry, Strawberry, and Raspberry

-       2% 110g four-packs: Lemon and Pineapple


Chobani Strained Yoghurt is available in selected Tesco and Asda stores across the UK, with a RRP of £0.89/170g pot, £2.00/454g pot and £2.29/110g four-pack. Range selection will vary by store.   



Original source: Chobani