Yoplait has introduced new packaging across its Yop range in the UK in a bid to engage better with teenagers.

The new packaging, designed to reinforce Yop as a drinking yogurt, is available from this month, the company said today (2 September).

"Yop is already at the forefront of the drinking yogurt sector," said Caroline Segalen, Yop brand manager. "The new Yop packaging is designed to reignite the brand's appeal to our savvy young consumers, while also reassuring mums that, as a source of calcium, Yop is a smart choice of snack for her kids."

Timed to coincide with the back-to-school period, Yoplait is hoping the new pack design will refuel sales in the drinking yogurt sector.