Unilever has appointed Zentropy Partners as its lead digital planning agency in the UK. Zentropy Partners won the account in a competitive six way pitch having previously worked at both planning and execution levels for a range of Unilever food brands - Birds Eye, enjoy! and Magnum.

Alastair Duncan, managing director of Zentropy Partners UK, commented: "Unilever markets some of the world's best known brands. The move to rationalise the strategic digital planning process into one specialist agency for all its brands will deliver significant efficiency and effectiveness gains, allowing Unilever brands to take advantage of the constantly evolving digital landscape."

Zentropy Partners will assume the digital planning agency role for Birds Eye Wall's, Lever Fabergé and Unilever Bestfoods. Brands owned by these companies include Magnum, Flora, Persil, Dove, Domestos, Sure, Marmite, Cif, Colmans and Peperami.

Zentropy Partners is an IPG owned company that forms part of the McCann-Erickson WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg, Berlin, New York, Minneapolis, Los Angeles, and Sydney.

About Unilever
Unilever is one of the world's largest consumer products companies with annual sales of £27 billion. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 290,000 people.