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Rod Street

Shopper trends: Why you need to focus on in-store experience

22 August 2013 | Rod Street

With growth in the FMCG sector hard to come by, IRI strategic consultant Rod Street argues more companies must spend more time trying to improve a consumer's shopping experience.... read more


just-food confidence survey: Frugality forces companies to adapt

2 April 2013 | Rod Street

After six years of economic turbulence, the FMCG sector is getting used to operating in challenging trading conditions, believes SymphonyIRI consultant Rod Street. Reflecting on the just-food confidence survey, Street says companies are adjusting to shopper demand for value and are searching out new ways to drive growth.... read more


Street talk: Digital drives shoppers to find best deals

10 December 2012 | Rod Street

The arrival of digital shopping in the FMCG marketplace has taken 15-20 years but is now firmly here and encroaching on the household routine of food shopping in a very significant way, writes SymphonyIRI consultant Rod Street.... read more


Street talk: Brands face private-label fight for share of mind

22 November 2012 | Rod Street

With retailers investing heavily in own label, the fight for sales is as fierce as ever. However, shifts in how shoppers buy groceries presents opportunities for brand owners to connect with consumers but, writes SymphonyIRI's Rod Street, they must act now.... read more


Street talk: Food brands fight to withstand own-label onslaught

24 October 2012 | Rod Street

Retailers are still driving most of the share gains but food manufacturers are holding their own, pressing on every aspect of the marketing mix to optimise their offer to the consumer and drive share, argues Rod Street.... read more


Street talk: Inflation means consumer must remain front-of-mind

28 September 2012 | Rod Street

Price volatility and inflation is here to stay for food manufacturers, and the tough times experienced for several years will be the new norm. Manufacturers need to move from reacting to this year on year to proactively positioning themselves against it, writes SymphonyIRI's Rod Street.... read more


Street talk: Quality, value prevail in tough times

6 September 2012 | Rod Street

We are seeing an unprecedented situation playing out with sustained economic uncertainty and turbulence in developed markets, writes SymphonyIRI's Rod Street. Yet even with the value squeeze and closing gap between national and retailer brands, quality and value are prevailing.... read more


Street talk: Frugal shoppers means promo game must change

31 July 2012 | Rod Street

What role should promotions play when consumers are savvier and more value-conscious? SymphonyIRI's Rod Street believes offers can still be a sound short-term sales strategy - if implemented with the new consumer in mind.... read more


Street talk: Pressure to grow affects prices and promotions

25 June 2012 | Rod Street

The economic difficulties faced by consumers across Europe mean that FMCG retailers and manufacturers must master a tough balancing act well into the middle of the decade, trading off volumes and margins, writes SymphonyIRI's Rod Street.... read more


Street talk: Retailers adapt to cost pressure, weak consumers

30 May 2012 | Rod Street

Commodity inflation has led manufacturers to look to increase prices and, according to the latest data from the just-food international basket, the price on shelf has risen. As SymphonyIRI's Rod Street writes, retailers have reacted by using promotions less often and there are signs Every Day Low Price strategies are gaining traction.... read more


just-food Confidence Survey - challenge of finding growth in static markets

30 April 2012 | Rod Street

Rod Street, executive vice president for the international consulting group at SymphonyIRI, was the expert analyst on the webinar to discuss the results of just-food's Confidence Survey. He outlines how tough it will be to find growth this year but offers some ways businesses could succeed in 2012.... read more


Street talk: Shopper recession impacts food prices

5 March 2012 | Rod Street

The latest just-food international basket, compiled exclusively by SymphonyIRI, highlights the circular influence of rising food prices and purchasing power.... read more


Street talk: Suppliers, retailers need to think multi-channel

8 February 2012 | Rod Street

The impact of multi-channel retailing has been evident in many non-food sectors for years and, while it is in early days in the grocery industry, online sales of food are forecast for rapid growth. In his latest Street talk column, SymphonyIRI vice president Rod Street outlines why consumers are turning to online - and why suppliers and retailers must be ready.... read more


Street talk: Four resolutions for an uncertain 2012

9 January 2012 | Rod Street

The consensus is that those hoping for an easier year in 2012 could be disappointed. Consumer confidence will remain in the doldrums, competition will remain fierce and economic uncertainty will continue. In his first column of the year, SymphonyIRI's Rod Street suggests some ways in which manufacturers and retailers could look to improve in 2012.... read more


Street talk: Own label gives European shoppers more for less

20 December 2011 | Rod Street

The economic downturn has seen private label, already more prevalent in Europe than in the US, make greater strides across almost every market in the region. SymphonyIRI's Rod Street, pointing to the just-food international basket, launched today, says the price difference between own label and brand is 50% in some markets. Brand owners must act quickly, Street says, to work out where and how to defend their share.... read more


Street talk: Brands must prepare for era of conscientious consumption

17 November 2011 | Rod Street

The recession and then sluggish economic recovery has led to a more regimented consumer. Armed with lists and looking for bargains, shoppers no longer consume as readily as before. Reflecting on the new reality, SymphonyIRI's Rod Street wonders if we are seeing an end to the conspicuous consumption of food brands.... read more


Street talk: FMCG firms must adapt amid power shift

19 October 2011 | Rod Street

The prospect of a slow recovery in the West and the rise of the emerging markets in the East means FMCG companies in the US and Europe must change how they operate at home to survive, writes SymphonyIRI's Rod Street.... read more


Street talk: Price alone does not create real value for shoppers

16 September 2011 | Rod Street

UK retailers have intensified their battle to try to prove to consumers that they offer the best value for money. However, SymphonyIRI's Rod Street says a strategy that focused only on price would be flawed.... read more


Street talk: Beware of over-reliance on promotions

23 August 2011 | Rod Street

With UK supermarket chain Sainsbury’s this week becoming the latest retailer to embark upon a ‘price matching’ campaign, the importance of getting a good deal for cash strapped consumers cannot be underestimated.... read more