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Simon Creasey

The questions you must ask when cutting SKUs

1 September 2020 | Simon Creasey

Covid-19 has prompted manufacturers to step up reviews of SKU counts. What should manufacturers be considering as they try to tailor ranges to the volatile trading environment? ... read more


How Covid-19 might shape food companies' innovation

28 May 2020 | Simon Creasey

Simon Creasey looks at how Covid-19 could change the way packaged-food majors approach new product development. ... read more


Can plant-based cheese melt consumer doubts?

26 February 2020 | Simon Creasey

Cheese remains an area where plant-based alternatives have not made the same inroads as alternatives to burgers or milk. We look at the prospects for the fledgling market. ... read more


What's the outlook for CBD food in Europe?

24 January 2020 | Simon Creasey

Recent comments from regulators in Europe have left some in the food industry worried about what's ahead for the region's nascent CBD food market. Simon Creasey explores further. ... read more


You've bought a brand. How can you take it into new markets?

11 November 2019 | Simon Creasey

Big Food is snapping up smaller brands to inject some growth into their businesses. But how can large companies best roll out their new assets internationally? ... read more


How overseas food SMEs can crack the US

23 September 2019 | Simon Creasey

The opportunities for food SMEs presented by the US market are many - but so are the challenges. Speaking to companies and consultants, we set out how to make inroads Stateside. ... read more


When should food companies outsource R&D?

27 August 2019 | Simon Creasey

Simon Creasey analyses the growing trend for food companies to outsource their research and development - and weighs up why they might be looking outside their four walls. ... read more


Should Europe's food majors make more use of co-manufacturing?

26 June 2019 | Simon Creasey

The benefits of co-manufacturing can range from cutting costs to quickening innovation - but larger food companies in Europe use the practice less than peers in North America. Why? ... read more


M&A as shortcut for Big Food's innovation

3 May 2019 | Simon Creasey

Large players are buying niche brands, short-cutting R&D and buying immediate share. We discuss why and how M&A is part of Big Food's innovation. ... read more


How your brand can win on Amazon in the UK

31 January 2019 | Simon Creasey

What do brand owners - large and small - need to do to work successfully with Amazon in the UK? Simon Creasey takes a deep dive. ... read more


Can food multinationals enjoy benefits of scale and be more local?

4 December 2018 | Simon Creasey

Some major food multinationals want to realise the benefits of getting closer to the consumer - but without losing the benefits of having scale. Can that be achieved? ... read more


What can buying pacts between retailers mean for food manufacturers?

15 October 2018 | Simon Creasey

With some major grocers in Europe working together on purchasing, Simon Creasey looks at the impact these tie-ups can have on suppliers. ... read more


What might Tesco's new Jack's format mean for suppliers?

27 September 2018 | Simon Creasey

Tesco is fighting back in the UK against Aldi and Lidl with the opening of its own discount chain, Jack's. Simon Creasey outlines what the move could mean for manufacturers.... read more


How should small and mid-sized food companies build new international markets?

19 July 2018 | Simon Creasey

Export markets can be enticing for small- and medium-sized businesses but how should companies with limited resources already doing battle in competitive domestic markets expand internationally? ... read more


Should food majors develop subscription services?

20 June 2018 | Simon Creasey

A growing number of fledgling companies are developing subscription businesses - but, so far, major manufacturers have shied away from moving into the market. Will interest from food companies rise? ... read more


What are the prospects for insect-based food?

10 May 2018 | Simon Creasey

European retailers have started to stock edible, insect-based food, a sign some consumers are starting to accept the idea of eating crickets and mealworms. But what kind of market could emerge? ... read more


How is Big Food using accelerators and incubators?

6 February 2018 | Simon Creasey

As food majors in North America and Europe try to kick-start sales, some are using accelerators and incubators to support start-ups, tap into the new trends shaping the industry - and how to innovate to meet them. ... read more


Food companies seek boost from revenue growth management

6 December 2017 | Simon Creasey

In mature markets, some manufacturers are finding top-line growth hard to come by. Revenue growth management might help. We analyse the benefits and challenges. ... read more


Tesco/Booker, Co-op/Nisa - how might suppliers be affected?

22 November 2017 | Simon Creasey

Two prospective takeovers in the UK grocery retail channel have shaken the sector, with food manufacturers weighing up the consequences. Simon Creasey analyses the possible impact on suppliers.... read more


The potential for blockchain in the food industry

24 October 2017 | Simon Creasey

A number of the world's largest food manufacturers and grocers are looking at blockchain and we analyse the potential uses, benefits and challenges of using the technology in the sector. ... read more


What does Generation Z want from food?

25 September 2017 | Simon Creasey

Move over Millennials. There's a new consumer cohort in town and food manufacturers should stay paying them attention. What makes Gen Z tick, what shapes their buying habits and how food companies should respond? ... read more


Direct-to-consumer in the UK - analysing the problems and potential

17 July 2017 | Simon Creasey

The rise of grocery e-commerce in the UK is leading food manufacturers to investigate whether selling directly to consumers could be worth pursuing. We weigh up the prospects for the fledgling channel. ... read more


Australia at forefront of low-FODMAP development - analysis

11 October 2016 | Simon Creasey

It was a university in Australia that developed the low-FODMAP diet just over a decade ago and it is that country that is in the vanguard of markets where the diet is taking off and where foods are being specifically launched to fit the regime. Simon Creasey analyses the development of the market for low-FODMAP foods in Australia and weighs up the prospects for the products.... read more


What are the prospects for the low-FODMAP diet? - analysis

4 October 2016 | Simon Creasey

FODMAPs are carbohydrates linked to digestive issues, including IBS. A diet low in FODMAPs is said to ease symptoms and there are signs of a market taking root in Australia, Europe and North America. ... read more