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Interview

Katie Smith

Interview: Raisio targets emerging markets in Benecol push

4 September 2013 | Katie Smith

Finnish food group Raisio is looking to expand the presence of its Benecol brand in emerging markets, with South America and Asia at the forefront. The company today (4 September) launched its Benecol yoghurt drinks in Hong Kong. Katie Smith spoke to Mikko Laavainen, vice president of Raisio's licensed brands, who outlined the group's mid- to long-term growth strategy for the Benecol business.... read more


just the answer - Biscuits Leclerc CEO Denis Leclerc

31 January 2012 | Katie Smith

Last month, Canadian biscuit firm Groupe Biscuits Leclerc expanded its presence in the US, with the acquisition of snack bar brand Go Pure. In the latest just the answer interview, Katie Smith discusses the acquisition and the biscuit company's plans for the future with CEO Denis Leclerc, including setting up in the UK.... read more