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Advertising & labelling

Plant-based fightback over EU product names puts dairy industry in spotlight

1 February 2021 | GlobalData Consumer

The fierce debate over how to label plant-based dairy products in the EU has returned to the fore, with dairy-alternative players not mincing their words, GlobalData Consumer says. ... read more


US food must be proactive as Biden eyes climate, health agenda

24 November 2020 | Victor Martino

As President Trump accepts a transition should begin for President-elect Biden to take office, we look at what the new administration could mean for the country's food sector. ... read more


EU vote on plant-based names highlights dairy industry insecurity

28 October 2020 | GlobalData Consumer

The European Parliament's curbs on plant-based naming conventions says a lot about the dairy industry's political influence but the tide cannot be turned back, GlobalData argues. ... read more


Backing Marcus Rashford's food poverty campaign must be about more than catching stardust

4 September 2020 | Ben Cooper

Food groups are keen to support footballer Marcus Rashford in the food poverty debate but that endorsement will backfire if not reflected in companies' future actions. ... read more


Expect more beef as Lightlife seeks plant-based high ground

26 August 2020 | Dean Best

Lightlife's war of words with Beyond Meat and Impossible Foods is another sign meat-free is now mainstream – and has brands battling it out as their peers have done in the past. ... read more


Why UK obesity reset is watershed moment – in more ways than one

27 July 2020 | Ben Cooper

Covid-19 – and Boris Johnson's severe illness from the virus – has prompted significant changes to UK obesity policy. And Ben Cooper wonders what could come next.  ... read more


Now's the time to review your brand values – and much more, too

19 June 2020 | Dean Best

Food companies must reappraise their brands and make sure they stand up to today's values – and go further still in their supply chains in their journeys to racial justice. ... read more


Could UK's post-Covid-19 obesity policy be more than nudge in right direction?

29 April 2020 | Ben Cooper

Could 'nudge theory' - seen as having had a significant impact on the way the UK has sought to tackle Covid-19 - also shape policy choices on obesity once the dust settles? ... read more


Pleasure, fun and happiness in food marketing

20 February 2020 | Victor Martino

Our columnist Victor Martino stresses the importance of creating an experience of fun, pleasure and happiness in and around a food brand. ... read more


Cereal isn’t dead - it just needs better strategy and some ‘snap, crackle and pop’

17 October 2019 | Victor Martino

just-food's US columnist Victor Martino takes a close look at the US cereal category and suggests ways in which product providers might up their game. ... read more


Critics of UK's top doctor picking on wrong target

11 October 2019 | Dean Best

There's a lot to be said for the recommendations the UK's outgoing chief medical officer has made on how the Government can hit its 2030 target on child obesity, writes Dean Best. ... read more


Why food companies shouldn't overlook baby boomers

13 August 2019 | Victor Martino

Younger cohorts like millennials and Gen Z are often the focus of product development and marketing strategies in the US but, Victor Martino writes, don't forget the baby boomers. ... read more


The problems with a 'purpose'-led strategy

24 June 2019 | Dean Best

Unilever CEO Alan Jope caused a bit of stir last week as the advertising industry headed to the sunny south of France for the annual Cannes Lion advertising exhibition. ... read more


How CPG companies should adapt to "the new consumer experience"

26 October 2018 | Victor Martino

All that's historically been solid in CPG brand marketing is melting into air amid changes in consumer demand, argues just-food's US columnist Victor Martino, who outlines how companies need to react. ... read more


Is UK business sleepwalking towards Brexit?

28 September 2018 | Dean Best

There are signs UK business - including the food industry - are not prepared enough for what Brexit might bring. And the UK government isn't helping, writes Dean Best.... read more


Why nutrition labels should be an opportunity for Europe's food brands

19 September 2018 | Olly Abotorabi, IRI

As Europeans' interest in health and well-being rises, the way nutritional values are communicated on-pack are growing in importance - and can help brand-owners gain an edge on their competitors. But with no consistent way of showing nutritional information, it has become very hard to compare products. IRI's Olly Abotorabi questions why more food manufacturers aren't grasping this opportunity.... read more


Brands still matter in US - but rules of game have changed

15 May 2018 | Victor Martino

As the US FMCG sector witnesses the biggest change in consumer habits in a generation, some argue brands are becoming less important. However, just-food's US columnist, Victor Martino, begs to differ and sets out how brands can still prosper.... read more


London Mayor's bold plan on food ads should be welcomed

11 May 2018 | Dean Best

How the owners of food and drink high in fat, salt or sugar advertise their products has long been a contentious issue in the UK, with campaigners calling for further restrictions. Today (11 May), London's Mayor, Sadiq Khan, has won praise for his proposals to introduce regulations within his area of influence.... read more


The challenger brand challenge has just begun

11 January 2018 | Victor Martino

just-food's US columnist Victor Martino kicks off 2018 with a message all food majors in the US should heed - as, for that matter, should those operating further afield.... read more


The six mega-trends that will shape the US food industry in 2018

2 January 2018 | Victor Martino

Operating in the US food market? If you thought 2017 was a heady mix of challenge and opportunity, wait for 2018, writes just-food's US columnist Victor Martino, who gives you six mega-trends your business must embrace to thrive over the next 12 months. ... read more


Industry gets obesity praise but could UK politics shift?

23 November 2017 | Ben Cooper

The annual Food Matters Live conference and exhibition has been held in London this week, with industry, politicians, campaigners and academia meeting at a three-day business event that focuses on the links between food, health, nutrition and sustainability. Ben Cooper reports on the discussions centring on the UK government's bid to tackle childhood obesity. ... read more


Marketeers, don't despair when markets go dark - guest opinion

9 August 2017 | Neil Davidson, HeyHuman

The UK has recently further tightened restrictions on the advertising of foods high in fat, salt or sugar (HFSS). Neil Davidson, the managing director of UK FMCG marketing specialists HeyHuman, believes the new rules are yet another sign of ever-increasing limits on the promotion of consumer goods worldwide. But he argues there are plenty of opportunities to nurture and grow brands, if marketeers take a proactive approach.... read more


Food brands must avoid being egotists to thrive - guest opinion

12 June 2017 | Stuart Galvin, Smp

Look at the top-line data on the UK grocery market and it shows a sector in rude health. However, at present, inflation has become central to the market's growth, while the performance of own-label is outpacing brands. In a guest column, Stuart Galvin, business director at shopper marketing specialist, Smp, argues one way brands can help themselves is to no longer be the hero of their own marketing strategies.... read more


UK election result raises food sector hopes of better Brexit - column

9 June 2017 | Ben Cooper

The result of the UK's General Election has stunned much of the country and many observers worldwide. The poll produced a hung parliament, with the Conservative Party, led by UK Prime Minister Theresa May, the largest in the House of Commons but without a majority of seats. May has embarked on talks with Democratic Unionist Party in a bid to form a minority government that can function with the working support of the Northern Ireland party. As Ben Cooper reports, the DUP's stance on Brexit, as well as the now improved standing of Labour, could lead to a softer Brexit that many food manufacturers would support.... read more


UK election result - all eyes on Northern Ireland as Brexit talks near

9 June 2017 | Dean Best

Cor Blimey! exclaimed one Labour-leaning UK tabloid this morning (9 June) as the country awoke to another election result that confounded pollsters.... read more


Brexit tension to be expected - opinion

2 May 2017 | Dave Leggett

Over the Bank Holiday weekend in the UK, the country's headlines were dominated about last week's meeting between Theresa May and European Commission President Jean-Claude Juncker - and how badly it was supposed to have gone. The UK has dismissed the reports as "Brussels gossip". However, David Leggett suggests we should expect the next two years to be tense.... read more


US food industry hesitant amid Trump's dizzying pace - comment

31 January 2017 | Ben Cooper

Donald Trump's first 11 days in the White House has seen a series of executive orders and, while some have provoked a storm of global headlines, the US food industry is trying to digest what impact the new President could have on the sector. As Ben Cooper writes, so far, the US food industry has been reluctant to comment but that may soon have to change.... read more


Why England child obesity plan is best industry could have hoped for

18 August 2016 | Ben Cooper

The UK government’s action plan on childhood obesity in England, launched today (18 August), has been criticised by industry bodies, health campaigners and medical professionals alike. However, campaigners have more to gripe about than industry, writes Ben Cooper.... read more


Brexit sparks uncertainty over food rules and trade for UK - comment

24 June 2016 | Keith Nuthall

It is hard to predict just what Brexit will mean for food and drink regulations in the UK and for the country's trade arrangements with the EU, as well as third countries. Keith Nuthall sets out what could happen next.... read more


What could surprise UK sugar drinks tax mean for food industry?

17 March 2016 | Ben Cooper

The UK government yesterday announced a surprise move to tax sweetened soft drinks. Ben Cooper examines the implications this latest move may have for the government’s child obesity strategy, expected later in the year, and for future food and health policy in the UK.... read more


Why industry should engage after Public Health England sugar report

27 October 2015 | Ben Cooper

With suspicion of so-called Big Food at an all-time high, the food industry needs to be proactive in its response to Public Health England's report on sugar. Ben Cooper highlights ways manufacturers could show positive engagement.... read more


Consuming issues: Why UK must act in wake of SACN report

20 July 2015 | Ben Cooper

A panel advising the UK government on nutrition has recommended halving the official guidance on the consumption of free sugars. Attention now turns to how the country's politicians will respond. Ben Cooper argues the UK government should act - but some policies are more likely than others.... read more


Consuming issues: UK Responsibility Deal must address credibility gap

20 May 2015 | Ben Cooper

A report has criticised the UK's Public Health Responsibility Deal, a set of voluntary programmes that has seen industry work with government and public health professionals to try improve the country's health. Ben Cooper argues opponents of the scheme should not automatically see the report as vindication but insists the Deal has work to do address the report's findings.... read more


Comment: Why USDA action on GMOs could block mandatory labelling

18 May 2015 | Katy Askew

The labelling of genetically modified organisms (GMOs) in food products is a massive hot potato in the US. Not least because states like Vermont are attempting to push through mandatory labelling – something staunchly opposed by much of the food industry. The USDA entered the fray when it revealed the development of a certification and labelling scheme for GMOs under its existing Process Verified Program. Could this help stave off compulsory labels?... read more


Consuming issues: Why Mars' sugar call should be welcomed

14 May 2015 | Ben Cooper

Campaigners would contend companies do not often make progressive moves on issues of public concern until pressure has been exerted on them to do so. In the food sector, there is a fair deal of historical evidence to support this, so moves like the one Mars Inc has made on the labelling of added sugar in the US are somewhat rare.... read more


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