Advertising & labelling: Latest news and analysis articles

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Why baby boomers shouldn't be overlooked

Younger cohorts like millennials and Gen Z are often the focus of product development and marketing strategies in the US but, Victor Martino...

The problems with a 'purpose'-led strategy

Unilever CEO Alan Jope caused a bit of stir last week as the advertising industry headed to the sunny south of France for the annual Cannes...

How food companies can make most of longer lives

The food industry has been ponderous in responding to the ageing global population. How can food companies effectively meet the needs of the...

Connecting with Generation Z - FUTURES

just-food's FUTURES service presents its latest free-to-read analysis, with Lucy Britner setting out how food companies should best market a...

Latest Interviews

"I want us to be the Red Bull of sports nutrition" - Grenade founder Alan Barratt on UK firm's rise and ambitions for further growth 31 Jul 2019

Andy Coyne

Andy Coyne speaks to Alan Barratt, CEO of UK sports nutrition business Grenade, about how branding and distribution have aided its move into the mainstream.


Aunt Bessie's seeing shift in frozen dynamics among younger generation - interview 25 Oct 2018

Simon Harvey

Nomad Foods' UK frozen food brand Aunt Bessie's is launching a marketing push to seize upon the appetite for mid-week roast dinners among young consumers. Simon Harvey talks to marketing director Hannah Haas.

Latest News

India regulator postpones traffic-light labels implementation amid opposition 12 Sep 19

Raghavendra Verma

India's draft regulations for traffic-light labelling on packaged foods have been postponed amid industry opposition.


Scotland to table plan to curb HFSS food promotions 6 Sep 19

Dean Best

Scotland is to push forward with a plan to limit the way foods high in fat, sugar or salt can be promoted in the country, First Minister Nicola Sturgeon has announced.


Arla to change UK product labels after research reveals consumer ignorance 5 Sep 19

Andy Coyne

Arla Foods is planning to make changes to its product labels in the UK after carrying out consumer research, it has revealed.


Kraft Heinz seeks to extend brand reach through new licensing deal 4 Sep 19

Andy Coyne

US food giant Kraft Heinz has signed a deal with a branding consultancy which is intended to take its products into new categories.


EU, US urged to ratify mozzarella deal 27 Aug 19

Dean Best

The EU and the governments of the US and Italy have been asked to approve a deal struck by dairy industry organisations over the use of the term mozzarella.


Corto Olive reaches settlement with Gemsa in trademark case 13 Aug 19

Simon Harvey

Corto Olive has said it has settled a trademark infringement claim against a California-based competitor in a case dating back more than a year.

Latest blogs

London confirms transport ban on junk-food ads 23 Nov 18

Dean Best

London's Mayor, Sadiq Khan, has confirmed what his office is calling a "groundbreaking" ban on advertising 'junk food' on the UK capital's transport network.


Ready for departure? 3 Oct 18

Andy Coyne

At the Food & Drink Business Europe conference, held in Coventry in the English Midlands on Tuesday (2 October), one subject seemed to engage the attendees more than any other. You've guessed it: Brexit.



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