Cereal: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

China breakfast cereal - how to tap future growth

Demand for breakfast cereal in China is expected to continue to grow amid the urbanisation of the population and continued interest in Weste...

Focus: China breakfast cereal deep-dive part one

China has been a key target for multinational food companies for decades but success has varied by category. Western-style breakfast cereal...

How can UK SMEs prepare for life after Brexit?

When it comes to Brexit, almost everything is uncertain and unclear. As entrepreneurs and leaders of small and medium-sized enterprises (SME...

What could be next for PepsiCo under new CEO?

Indra Nooyi is stepping down as PepsiCo CEO, to be replaced by another 20-year company veteran, group president Ramon Laguarta. What could l...

Latest Interviews

"I've never seen this pace of change in the industry" - Nestle US strategy chief on trying to grow again in its largest market 2 Aug 2018

Dean Best

Nestlé this week (31 July) officially opened the new headquarters for its operations in the US, proclaiming the move a "catalyst" for its "transformation" in its largest market by sales. In 2017, the Lean Cuisine and Gerber maker saw its growth stall in the US. How is the food giant looking to kick-start its business in a market going through profound change? Dean Best caught up with Rui Barbas, chief strategy officer for Nestlé's US arm, to find out more.


"Agility puts you in the game" - PepsiCo on its European incubator Nutrition Greenhouse 4 Jun 2018

Dean Best

Amid the changes being seen in the types of food consumers are buying and in how they shop, the world's major food manufacturers are seeing their sales come under pressure and are looking at various ways to try to breathe fresh life into their top lines. Some have set up accelerator and incubator programmes to invest in fledgling companies. PepsiCo's European incubator, Nutrition Greenhouse, has returned for a second year and Dean Best spoke to the US giant's Juan Ignacio Amat to find out more.

Latest News

Nature's Path agrees licensing deal with cereals peer Back to the Roots 15 Aug 18

Andy Coyne

Canada's Nature's Path, a supplier of organic breakfast products, has agreed a product licensing deal with California-based indoor gardening kit and cereals business Back to the Roots.


New Products: Hormel Foods unveils Skippy P.B. Fruit Bites; Kind makes sports nutrition debut with protein bars launch; Pioneer Food Group's Lizi's moves into breakfast drinks; Chobani targets savoury with squeezy Greek yogurt product 9 Aug 18

just-food.com

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


Kellogg "disappointed" after cereal ad banned from UK kids' TV 8 Aug 18

Andy Coyne

Food giant Kellogg has expressed disappointment and surprise after an advert for its Coco Pops Granola  product was banned from children's TV in the UK.


PepsiCo president Ramon Laguarta to replace Indra Nooyi as CEO 6 Aug 18

Dean Best

PepsiCo today (6 August) announced company president Ramon Laguarta is to succeed Indra Nooyi as the US food and drinks giant's new CEO.


Range of food features in China's new tariff salvo at US 6 Aug 18

Dean Best

Scores of food products feature on a new list of more than 5,000 US goods on which China is planning to impose additional tariffs of 5-25%.


Bob's Red Mill founder Bob Moore to be replaced as CEO by Dennis Vaughn 6 Aug 18

Andy Coyne

Bob Moore, who has spent 40 years building his Milwaukee, US-based Bob's Red Mill Natural Foods, is stepping down as CEO.

Latest blogs

Nature's Path quits US organic trade body in "protest" 4 Jul 18

Dean Best

The Organic Trade Association, which represents the organic industry in the US, has seen a high-profile member quit the organisation, taking a swipe at the body's stance on policy issues.


Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger 22 Jun 18

Andy Coyne

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Dean Best
Access for $1 for 30 days

A Message From The Editor [x]

just-food gives you the widest food market coverage.

But only paid just-food members have full, unlimited access to all our exclusive content - including 18 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Dean Best, editor of just-food

Get 30 days for $1
Risk-free, money-back guarantee