Blog: Dean Best007 lolly gets Del Monte hot under the collar

Dean Best | 2 June 2009

The news that James Bond is being immortalised as an ice lolly caught the UK's attention as a heatwave swept across the country – representing something of a PR coup for the Del Monte brand.

Imagine our surprise when US food group Del Monte Foods issued a rather cool press release onto the wires overnight insisting the company was “not affiliated” to the Daniel Craig lolly.

A quick call to the PR agency handling the product launch in the UK and it became clear that someone in San Francisco got their wires crossed.

“There was some internal confusion at Del Monte and this release is being taken off their website,” admitted our contact.

Given the way the UK's female population swooned at the news of the launch, Fredericks Ice Cream, the manufacturer that holds the licence for Del Monte's ice treats in the country, seems to have got it licked.


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?