Blog: Dean BestA possible reason for Paddington's return to marmalade

Dean Best | 3 March 2010

Marmite XO: a "strong and full-bodied spread for devotees".

Marmite XO: a "strong and full-bodied spread for devotees".

Earlier this week, we told how Paddington bear had returned to plugging marmalade, this time on behalf of UK food giant Premier Foods.

The much-loved TV bear had spent the last couple of years peddling Marmite for Unilever and his return to the orange stuff provoked furrowed brows in ad land.

Could this be the reason? Unilever has launched Marmite XO, a "mega-matured, extra-strong version" of the love-it-or-hate-it spread.

Now, Marmite is an acquired taste and perhaps Paddington could not stomach this new line, which is "matured" for at least 28 days.

Grahame Walker, a Marmite "Alchemist" (Unilever's words, not ours) said: "The resultant blend creates an intense sensory experience that can only be appreciated by the most extreme Marmite devotees.”

One can almost imagine Paddington wrinkling his nose at that one.

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?