Blog: Dean BestA smooth kind of collaboration

Dean Best | 17 November 2010

Trade shows are trade shows, right? Yes - but there is always room for innovation.

The first day (16 November) of the Health Ingredients Europe expo in Madrid saw an interesting kind of collaboration on show between supplier and customer.

Ireland-based food group Glanbia has teamed up with customer and smoothie bar chain Zumo to demonstrate to visitors how its ingredients are applied in products on sale to consumers.

Glanbia's stand includes a Zumo bar where visitors can sample smoothies containing the Irish group's ingredients, helping it stand from its competitors' booths.

The two companies were showcasing three different smoothies on sale in the around 100 Zumo bars located in 13 different countries.

"We wanted to do something to create a bit of a buzz," said Martin Eisenring, marketing manager for Glanbia Nutritionals.

Glanbia

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?