Blog: Dean BestAn April Fool's gag from Nestle...?

Dean Best | 1 April 2008

A quick look at the calendar today (1 April) suggests a run-of-the-mill story on Nestlé may not be all that it seems.

The company’s US arm this morning announced its decision to change the name of candy brand Butterfinger.

After talking to candy lovers in the US, Nestlé USA said the product had picked up some negative connotations during its 80 years on sale.

“An overwhelming majority of consumers identified the phrase with undesirable traits, such as being clumsy, awkward and lacking in physical co-ordination, skill or grace,” Nestlé USA said. Fair enough, you may say.

That perception has been enough for Nestlé to decide to change the brand’s name. The new moniker? The Finger.

That’s right, Nestlé has decided to change the unfortunately-named Butterfinger to the, apparently, altogether less embarrassing The Finger.

The company has even posted an online video explaining the change – but there was something about the broadcast that caused some cynicism in the just-food office today.

Could it be an April Fool’s joke? The question provoked a chuckle when just-food called Nestlé’s HQ in Switzerland – although we were pointed in the direction of Los Angeles for a definitive answer.

Keep yours peeled for an update in a couple of hours…


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....


Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....

Forgot your password?