Blog: Analysing the next key markets for gluten-free

John Shepherd | 6 October 2016

Hardly a day goes by when just-food is not reporting on the launch of a product that is gluten-free, a category that is now significant - and still growing - in markets like the US and the UK

What was a "specialist" area aimed at serving those diagnosed with coeliac disease has expanded and now overlaps the wider market trend towards healthy eating and well-being.  

According to market research firm MarketsandMarkets, the value of the global market for gluten-free products market was valued at US$4.63bn in 2015. The major markets for gluten-free are in North America and western Europe (though the category has taken root at a varying rate in western Europe), which account for the bulk of sales.

The size of the global market is projected to reach $7.59bn by 2020, at a CAGR of 10.4% from 2015 to 2020, and a factor in that continued growth will be the development of new markets for the category.

Newcomer gluten-free markets are full of promise not just for major international manufacturers who already have a presence there, but for others to pursue new business opportunities.

Starting today, based on data provided by and interviews with international analysts and manufacturers, just-food presents its guide to the next five key markets for gluten-free: France, Poland, the Czech Republic, the Gulf region and South Africa.