Blog: John ShepherdAnalysing the next key markets for gluten-free

John Shepherd | 6 October 2016

Hardly a day goes by when just-food is not reporting on the launch of a product that is gluten-free, a category that is now significant - and still growing - in markets like the US and the UK

What was a "specialist" area aimed at serving those diagnosed with coeliac disease has expanded and now overlaps the wider market trend towards healthy eating and well-being.  

According to market research firm MarketsandMarkets, the value of the global market for gluten-free products market was valued at US$4.63bn in 2015. The major markets for gluten-free are in North America and western Europe (though the category has taken root at a varying rate in western Europe), which account for the bulk of sales.

The size of the global market is projected to reach $7.59bn by 2020, at a CAGR of 10.4% from 2015 to 2020, and a factor in that continued growth will be the development of new markets for the category.

Newcomer gluten-free markets are full of promise not just for major international manufacturers who already have a presence there, but for others to pursue new business opportunities.

Starting today, based on data provided by and interviews with international analysts and manufacturers, just-food presents its guide to the next five key markets for gluten-free: France, Poland, the Czech Republic, the Gulf region and South Africa.

BLOG

Ethical Trading Initiative's suspension of Fyffes rumbles on

Fyffes' suspension from The Ethical Trading Initiative, sparked over disquiet about conditions for the produce giant's workers in Honduras, continues after the UK-based organisation said the fruit and...

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?